Privacy policy
Last updated: 30/08/25
i-mve is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use www.i-mve.com www.i-mve.com and our services.
What we collect
We may collect:
- Information you provide when filling out forms or contacting us (e.g. name, email, phone number, enquiry details).
- Information relating to free trial sign-ups, bookings, or service use.
- Technical information such as IP address, browser type, and operating system (collected automatically for security and analytics).
- Cookie data to help us understand website traffic and improve your experience.
How We Use Your Information
We use your information for:
- Responding to your enquiry or request.
- Setting up and delivering free trials and services you have requested.
- Internal record-keeping and service improvement.
- Sending service communications (e.g. booking confirmations, account information).
- Sending marketing communications (by email or SMS) only where you have consented, or where we rely on the “soft opt-in” exemption for existing customers.
- Contacting you for feedback or market research, where consent is given.
- Meeting legal or regulatory requirements.
Lawful Bases for Processing
We process your personal data under the following lawful bases:
- Contract: to provide the services you request (e.g. setting up a free trial).
- Consent: where you opt in to receive marketing communications.
- Legitimate interests: to respond to general enquiries and improve our website and services.
- Legal obligation: to comply with laws and regulations.
Marketing Communications
We will only send you marketing emails or SMS where you have given explicit consent, or where you are an existing customer and the communication relates to similar products/services (soft opt-in).
You can withdraw consent or opt out at any time:
Emails: by clicking the “unsubscribe” link in any email.
SMS: by replying STOP.
Or by contacting rob@i-mve.com.
Data Retention
We will not keep your data longer than necessary. Typically:
- Enquiry data: kept for up to 12 months.
- Trial account data: kept for the duration of the trial + 6 months.
- Marketing contact data: kept until you unsubscribe or withdraw consent.
- Legal/contractual records: kept for up to 6 years (for accounting and compliance).
Sharing Your Information
We do not sell your data. We may share it with:
- Service providers who process data on our behalf (e.g. hosting, SMS/email delivery, booking system).
- Regulators, law enforcement, or legal advisers if required by law.
- Group companies within i-mve.
- All third-party providers are required to handle your data securely and in compliance with data protection laws.
International Transfers
If your data is transferred outside the UK/EEA (for example, where servers or providers are based abroad), we ensure appropriate safeguards are in place, such as UK Addendum agreements or adequacy decisions. A list of relevant providers is available on request.
Your Rights
Under UK data protection law, you have the right to:
- Access a copy of the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data where there is no legal reason for us to keep it.
- Restrict processing of your data in certain circumstances.
- Object to processing where our lawful basis is legitimate interests.
- Request transfer of your data to another provider (data portability).
- Withdraw consent at any time (without affecting previous lawful use).
- Lodge a complaint with the ICO (www.ico.org.uk) if you believe we have not complied with the law.
Cookies
Our website uses cookies to improve user experience and analyse traffic. Cookies are small files stored on your device. You can control cookies via your browser settings. For more detail, please see our Cookie Policy.
Security
We take appropriate technical and organisational measures to protect your personal data. However, transmission over the internet is never completely secure, and you provide data at your own risk.Links to Other Websites
Our site may contain links to third-party websites. We are not responsible for their content or privacy practices. Please check their privacy policies when visiting those sites.Contact us
If you have any questions about this policy or wish to exercise your rights, please contact us at: rob@i-mve.com.
